Privacy policy

ASA Wear operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, as a customer, with a personalized shopping experience (the “Services”). ASA Wear is a Shopify-powered store, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or other transaction, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and the ways in which your information is collected, used, and disclosed as described herein.

Personal information we collect or process

When we use the term “personal information,” we refer to information that identifies you or that can reasonably be linked to you or another individual. Personal information does not include information that has been anonymized or de-identified such that it cannot reasonably be linked to you.

Depending on how you interact with the Services, your location, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information, including credit or debit card numbers, bank account details, payment card information, transaction details, payment method, payment confirmation, and other payment-related details.

  • Account information, including your username, password, security questions, preferences, and settings.

  • Transaction information, including items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as past transactions.

  • Communications with us, including information you provide when contacting customer support or sending inquiries.

  • Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.

  • Usage information, including details about how and when you access or interact with the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, when you create an account, use the Services, communicate with us, or otherwise provide personal information.

  • Automatically through the Services, including from your device when you access our website, and through cookies and similar technologies.

  • From service providers, when they collect or process personal information on our behalf.

  • From partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information to:

Provide, customize, and improve the Services

To fulfill our contract with you, process payments and orders, remember your preferences, send account-related notifications, manage purchases, returns, and exchanges, create and manage your account, arrange shipping, facilitate returns, allow product reviews, and personalize your shopping experience, including recommending relevant products.

Marketing and advertising

To send marketing and promotional communications by email, SMS, or mail, and to display online advertisements for products or services on our Services or third-party websites, based on your activity and interactions.

Security and fraud prevention

To authenticate accounts, provide secure checkout, detect and prevent fraudulent or illegal activity, and protect our Services. You are responsible for maintaining the confidentiality of your account credentials.

Communicating with you

To provide customer service, respond to inquiries, and maintain our business relationship.

Legal reasons

To comply with applicable laws, respond to legal requests, enforce our policies, and protect our rights, users, and Services.

How we disclose personal information

We may disclose personal information to third parties for legitimate purposes, including:

  • With Shopify, service providers, and third parties that perform services on our behalf (e.g. payment processing, analytics, customer support, cloud storage, fulfillment).

  • With marketing and business partners to provide advertising services. Depending on your location, you may have the right to opt out of targeted advertising.

  • When you direct or consent to disclosure, such as for shipping products or using social media integrations.

  • With affiliates or within our corporate group.

  • In connection with business transactions, legal obligations, enforcement of policies, or protection of rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information related to your use of the Services. Your information may be shared with Shopify and third parties located in other countries to provide and improve the Services.

Shopify may process personal information to provide enhanced features and is responsible for handling requests related to such processing. For more information, see Shopify’s Consumer Privacy Policy at:
https://privacy.shopify.com

Third-party websites and links

The Services may contain links to third-party websites. We are not responsible for their privacy practices or content. Information shared on public or semi-public platforms may be visible to others without restriction.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us to request deletion.

Security and retention of information

No security measures are perfect. Information transmitted to us may not be fully secure. We retain personal information as long as necessary to provide Services, comply with legal obligations, resolve disputes, or enforce policies.

Your rights and choices

Depending on your location, you may have rights including:

  • Right to access

  • Right to deletion

  • Right to correction

  • Right to data portability

  • Communication preferences management

If you reside in the UK or EEA, you may also have the right to object to or restrict processing, and to withdraw consent where applicable.

You may exercise these rights through the Services or by contacting us. We may need to verify your identity before responding.

Complaints

If you have concerns about how we process personal information, please contact us. You may also lodge a complaint with your local data protection authority.

International transfers

We may transfer, store, and process your information outside your country of residence. Where required, we rely on approved transfer mechanisms such as Standard Contractual Clauses.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in practices or legal requirements. Updates will be posted on this site with a revised “Last updated” date.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Phone: 0776303227
Email: contact@asa-wear.com
Address:
26 Rue Guillaume Pellicier
chez Vouscenas
34070 Montpellier
France

For the purposes of applicable data protection laws, ASA Wear is the data controller of your personal information.